Inabo, a slipper company born in Sweden, a country known for good style, borderline obsessive home decoration and for the tradition of always taking your shoes off when entering a home.
Founded by drop-out lawyer Ludvig Lindberg and pro-napper Sofia Jansson in 2018, Inabo comes with the aspiration to encourage people to slow down, to stay in and to value me time over screen time.
The days of shuffling around in those not-so-fancy terrycloth slippers from that nice hotel you once stayed at are finally over. We suggest that you match your shoes with the art hanging on your walls and add some decadence to your everyday life.
To us, staying in is basically an art form. We encourage you to practice it as often as you can.
From one insider to another: put your feet up and do nothing once in a while.
Art Direction: Karin Öström & Linda Albright, Öström Studio
Photography: Ludvig Rönn
Video: Waldemar Hansson, BleckOut
Product Photo: Wavy
Styling: Hilda Sandström
Hair & Make-up: Elin Laine
Web: Robby Albright, Öström Studio